The Waresa Group, which was founded in 1999, embarked on a philosophy of integrity, honesty, and modesty. The group is headed by Chairman Mr. Moin Ud Din and comprises various companies in different business sectors, including Waresa Industry, Waresa Chemicals, Waresa Trading, and Waresa Ecommerce. Meanwhile, Waresa Islam Trust is another organization under the group's umbrella that works entirely for the welfare of society at large. Waresa Industry (Pvt) Ltd. was founded in 1970 with the aim of providing the best quality and up-to-the-mark footwear to all segments of society, while keeping intact the tradition of innovation within the Waresa Group. The products are made with no compromise on excellence and style. Waresa Industry is renowned for its three major footwear brands in Pakistan's market, named Deluxe and Reefland.